Online advertising is a growing aspect of business marketing in the internet age even if you don’t own an e-commerce website, and one particular brand of marketing online is of course Viral Video Marketing.

So what exactly is Viral video marketing and how can it fit into your marketing portfolio and strategy.

Viral marketing and viral advertising refer to marketing techniques that seek to exploit pre-existing social networks to produce exponential increases in brand awareness, through viral processes similar to the spread of an epidemic.

One of the advantages of web video marketing is the cost base. Unlike the very expensive television advertising and traditional media advertising avenues, web video marketing can be far more economical and a businesses exposure to its potential customers tends to be more than the snapshot 2 minutes or glance an advert in the national press will likely receive.

Interesting and well thought out videos can keep a customer captivated often for more than five minutes at a time and if the video is particularly interesting or sufficiently informative or funny quite often they will go viral.

This is where the true magic happens as your video is spread by word of mouth, e-mail or even gets bookmarked at the many social networks that are now part of the every day buzz of the internet. This is the viral video marketing effect.

Production cost can be very low compared to traditional televised media so this aspect alone makes web video marketing a very attractive option indeed, even for the small business owner.

Another positive benefit and aspect of viral video marketing is of course to all intents and purposes it is timeless, which flies totally in the face of normal advertising.

Simply put a TV advert for example will only be shown at certain times for pre defined number of views. For more exposure you must pay a lot more, and once your run of adverts has finished, your return on your investment will all but cease.

This is similar to traditional media advertising where an advert can run for as little as a day.

Viral video marketing is entirely the opposite as once you have made your initial investment your video can be viewed around the world at any time of the day 24/7, and as has been shown in many examples currently doing the rounds a good viral video campaign can keep your brand or message out there for years.

Viral Video Marketing

Web Video Marketing

Web video marketing is nothing new either, although now that increasing numbers of people around the world have access to the internet with faster broadband connections the growth of this particular form of advertising is set to grow exponentially.

One off campaigns are all well and good though but what about viral video marketing, and what indeed is it, and how can it benefit your business?

According to Breon Snowdon, MD of the award winning Surrect Media design and production company based in the UK

Viral marketing and viral advertising refer to marketing techniques that seek to exploit pre-existing social networks to produce exponential increases in brand awareness, through viral processes similar to the spread of an epidemic.

Quite a powerful statement.

The term viral refers to the way this form of media can find its way around the internet in a very short space of time, just as a virus can be spread often totally under the radar.

Just like an e-mail virus a video these day can find itself spreading around the internet as people share a funny (and sometimes not so funny) video they have found on the internet with friends, business colleagues or even through online blogs where the videos can be embedded so there is no problem with hosting..

Intentionally or not this form of viral activity can spread the word faster than could ever be achieved from expensive traditional media campaigns as many celebrities that have been caught in compromising situations will attest to.

To find out more about Viral video marketing in the UK contact Breon Snowden at Surrect media or visit the Viral Videos blog.

Viral Web Video Marketing

Viral Video Marketing

According to Breon Snowdon, MD of the award winning Surrect Media design and production company based in the UK

Viral marketing and viral advertising refer to marketing techniques that seek to exploit pre-existing social networks to produce exponential increases in brand awareness, through viral processes similar to the spread of an epidemic.

The term viral refers to the way this form of media can find its way around the internet in a very short space of time, just as a virus can be spread often totally under the radar.

Intentionally or not this form of viral activity can spread the word faster than could ever be achieved from expensive traditional media campaigns as many celebrities that have been caught in compromising situations will attest to.

Another positive benefit and aspect of viral video marketing is of course to all intents and purposes it is timeless, which flies totally in the face of normal advertising.

Simply put a TV advert for example will only be shown at certain times for pre defined number of views. For more exposure you must pay a lot more, and once your run of adverts has finished, your return on your investment will all but cease.

This is similar to traditional media advertising where an advert can run for as little as a day.

Viral video marketing is entirely the opposite as once you have made your initial investment your video can be viewed around the world at any time of the day 24/7, and as has been shown in many examples currently doing the rounds a good viral video campaign can keep your brand or message out there for years.

Even the big G recommends that business get on the back of this ever growing in popularity media sensation so if you want to increase your online presence try a viral video marketing campaign.

Viral Video Marketing

Internet Video Marketing